Contests offering professional gear are becoming a popular way for enthusiasts to access high-quality tools. These events not only reward talent but also help brands and communities grow. Participants gain valuable experience, enhancing their skills and portfolios.
Upcoming events cover diverse genres like wildlife, travel, and technical photography. Winning such contests can be life-changing, providing access to top-tier cameras and lenses. This opportunity allows participants to elevate their craft and explore new creative horizons.
Whether you're a beginner or a seasoned pro, these photo contests offer a chance to shine. They bridge the gap between amateur and professional levels, making world photography more accessible to everyone.
Introduction to Photography Sweepstakes and Contests
Modern photography contests are reshaping how photographers grow their careers. These events are no longer just about recognition; they’re strategic tools for advancement. By offering prizes like high-end gear, they provide a tangible way to upgrade skills and portfolios.
Since 2020, there’s been a 38% increase in equipment-based rewards compared to traditional cash awards. This shift reflects the growing demand for practical tools among photographers. Brands sponsor these photo contests to gain exposure while nurturing talent in the community.
Participants benefit immensely, gaining access to gear packages worth over $15,000. Many also receive exhibition opportunities, further boosting their careers. According to recent stats, 72% of professional photographers credit these events for critical upgrades to their equipment.
These contests are a way to bridge the gap between amateur and professional levels. They empower participants to explore new creative horizons and elevate their craft. Whether you’re just starting or already established, these events offer a unique pathway to success.
1. Smithsonian Magazine Annual Photo Contest
The Smithsonian Magazine Annual Photo Contest is a prestigious event for capturing the beauty of the world. With a legacy spanning 19 years, it attracts over 142,000 submissions annually. This global platform celebrates the art of storytelling through powerful images.
Participants can submit their work in two main categories: Natural World and American Experience. Each division highlights unique aspects of our planet and culture. The contest encourages creativity and technical excellence, making it a favorite among enthusiasts and professionals alike.
Prize Details
The grand prize winner receives $2,500 and a Canon EOS R5 body paired with an RF 24-70mm f/2.8L lens. This equipment package is valued at over $5,000, providing a significant upgrade for any photographer. Additionally, winners get the chance to have their work published in Smithsonian Magazine, which boasts a circulation of 8.2 million.
Eligibility and Deadline
The contest is open to participants worldwide, with no entry fee required. Submissions must meet specific technical requirements, including a 3000px long side and sRGB color space. AI-altered images are strictly prohibited to ensure authenticity. The deadline for entries is early December 2025, with exact dates to be announced.
| Category | Prize | Additional Benefits |
|---|---|---|
| Natural World | $2,500 | Publication in Smithsonian Magazine |
| American Experience | $2,500 | Canon EOS R5 Equipment Package |
This photography contest is more than just a competition; it’s an opportunity to showcase your talent on a global stage. Whether you’re passionate about the natural world or cultural narratives, this event offers a chance to elevate your craft and gain recognition.
2. Audubon Photography Awards
The Audubon Photography Awards celebrate the artistry of capturing birds in their natural habitats. This event is a favorite among pros and enthusiasts alike, offering a platform to showcase their work and elevate their craft. With a focus on avian life, it highlights the beauty and diversity of bird species through stunning imagery.
Participants can submit their entries in two specialty categories: Bird Portraits and Flight Patterns. Each category has unique judging criteria, emphasizing creativity, technical skill, and storytelling. The contest also supports conservation efforts, with 15% of entry fees funding habitat restoration projects.
Prize Details
The top award is a $5,000 cash prize, along with a Swarovski Optik NL Pure 32 binoculars and a Sony Alpha 1 kit. These prizes provide winners with tools to further their wildlife photography journey. Additionally, winning images gain exposure through Audubon’s extensive media network.
Eligibility and Deadline
The contest is open to residents of the US and Canada, with an entry fee of $15 per image. The deadline for submissions is between January and March 2025. A youth division offers free entry for participants under 18, along with access to a mentoring program.
| Category | Prize | Additional Benefits |
|---|---|---|
| Bird Portraits | $5,000 | Swarovski Optik NL Pure 32 Binoculars |
| Flight Patterns | $5,000 | Sony Alpha 1 Kit |
“The Audubon Photography Awards not only recognize talent but also inspire a deeper connection with nature.”
Notable past winner Melissa Groo’s barred owl image was featured in 83 media outlets, showcasing the contest’s impact. This event is more than a competition; it’s a celebration of the art and science of bird photography.
3. National Wildlife Photo Contest
The National Wildlife Photo Contest is a global platform for showcasing the beauty of nature. This event attracts photographers from all corners of the world, offering a unique way to celebrate wildlife through stunning images. It’s more than just a competition; it’s a movement to inspire conservation and creativity.
One standout feature is the "Backyard Habitats" category, which rewards photographers for capturing local ecosystems. The winner receives a Tamron 150-500mm lens, perfect for detailed wildlife shots. This category encourages participants to explore new perspectives in their own communities.
Every entry fee supports endangered species initiatives, making this contest a meaningful contribution to environmental causes. Additionally, all entrants gain free access to technical workshops through MasterClass, helping them refine their skills.
Prize Details
The grand prize winner takes home $5,000 and a Nikon Z9 camera paired with an 800mm f/6.3 VR S lens. This equipment package is a game-changer for any photographer, offering unparalleled quality for wildlife shots.
Eligibility and Deadline
The contest is open globally, with entry fees ranging from $15 to $25. Judges prioritize evidence of ethical wildlife interaction, ensuring the event aligns with conservation values. The deadline for submissions is late March 2025.
“This contest is a celebration of nature and the art of photography, blending creativity with a commitment to conservation.”
Whether you’re an amateur or a seasoned pro, the National Wildlife Photo Contest offers a chance to elevate your craft while making a positive impact. Don’t miss this opportunity to showcase your talent and contribute to a greater cause.
4. Nature’s Best Photography International Awards
Nature’s Best Photography International Awards celebrates the art of capturing the natural world. This prestigious event has been recognizing excellence in environmental photojournalism for 27 years. It’s a platform where photographers from all skill levels can showcase their work and contribute to conservation storytelling.
Winners gain global recognition, with their images displayed in a 6-month exhibition at the Natural History Museum. This event is more than a competition; it’s a celebration of the beauty and diversity of our world.
Prize Details
The grand prize includes $5,000 and a Phase One XT camera system paired with an IQ4 150MP back. This equipment is a game-changer for photographers, offering unparalleled quality for capturing nature’s finest details.
Additionally, winners receive mentorship opportunities and exposure through Smithsonian exhibitions. The conservation storytelling category requires a 500-word essay and a 5-image series, emphasizing the importance of environmental narratives.
Eligibility and Deadline
The contest is open globally, with an entry fee of $30. Submissions are judged on creativity, technical skill, and storytelling. The deadline for entries is March 2025.
Youth participants under 18 receive special recognition, with top entries awarded Profoto B10X kits. This mentorship program encourages young photographers to develop their craft and passion for nature.
| Category | Prize | Additional Benefits |
|---|---|---|
| Grand Prize | $5,000 | Phase One XT Camera System |
| Conservation Storytelling | Exhibition | Smithsonian Natural History Museum |
| Youth Division | Profoto B10X Kit | Mentorship Program |
“This event is a testament to the power of photography in inspiring conservation and celebrating the natural world.”
With its rich history and impactful rewards, the Nature’s Best Photography International Awards is a must-enter for photographers passionate about nature and storytelling.
5. BigPicture Natural World Photography Competition
The BigPicture Natural World Photography Competition highlights the beauty of our planet through stunning visuals. This global event attracts pros and enthusiasts alike, offering a platform to showcase their creative possibilities. With categories like Aquatic Life and Terrestrial Wildlife, it challenges participants to explore diverse ecosystems.
Participants must meet specific technical requirements, ensuring their images meet professional standards. The competition also emphasizes ethical practices, encouraging photographers to respect wildlife and their habitats. This approach aligns with its mission to promote conservation through art.
Prize Details
The grand prize winner receives $5,000 and a Hasselblad H6D-400c MS camera paired with an HC 300mm f/4.5 lens. This equipment package is a game-changer for photographers, offering unmatched quality for capturing nature’s finest details. Additionally, winning images are displayed at the California Academy of Sciences, attracting 380,000 annual visitors.
A unique feature is the 360° category, where the winner takes home an Insta360 Pro 2 camera. This prize encourages photographers to experiment with immersive storytelling, pushing the boundaries of traditional photography contests.
Eligibility and Deadline
The competition is open globally, with an entry fee of $25. Submissions are judged on creativity, technical skill, and storytelling. The deadline for entries is March 2025, giving participants ample time to prepare their best work.
“This event is more than a competition; it’s a celebration of the natural world and the art of photography.”
Winning images also contribute to UC Berkeley’s conservation research, making this contest a meaningful way to support environmental causes. Whether you’re a seasoned pro or an aspiring photographer, the BigPicture Natural World Photography Competition offers a chance to elevate your craft and make a lasting impact.
6. Share the Experience Photo Contest
The Share the Experience Photo Contest connects photographers with nature through their lenses. This event encourages participants to explore new perspectives while capturing the beauty of America’s wilderness. It’s a unique opportunity for amateurs to showcase their talent and contribute to environmental awareness.
With categories like Wilderness Stewardship and Night Sky Preservation, the contest emphasizes themes that resonate with conservation efforts. Participants are challenged to create impactful shots that tell a story about the natural world. The contest’s partnership with the government ensures that the winning image is printed on 2.1 million recreation passes, amplifying its reach.
Prize Details
The grand prize winner receives $10,000 and a Fujifilm GFX100 II camera, a top-tier gear choice for professionals. Additionally, they earn a National Parks lifetime pass, granting unlimited access to America’s most iconic landscapes. This reward package is designed to support photographers in their creative journey.
Eligibility and Deadline
The contest is open to US amateurs, with no entry fee required. Submissions must adhere to technical rules, such as prohibiting focus stacking in landscape entries. The deadline for entries is December 31, 2025, giving participants ample time to prepare their best work.
“This contest is more than a competition; it’s a celebration of nature and the art of photography.”
Historically, the contest has made a significant impact. For example, the 2018 winner’s image drove a 37% increase in park volunteers, showcasing the power of photography to inspire action. Whether you’re a beginner or aspiring pros, this event offers a chance to elevate your craft while contributing to a greater cause.
7. Sony World Photography Awards
The Sony World Photography Awards redefine excellence in visual storytelling. This global event attracts photographers from all corners of the world, offering a platform to showcase their creative possibilities. With categories spanning landscapes, portraits, and documentary, it celebrates the art of capturing compelling images.
Prize Details
The grand prize winner receives $25,000 and a Sony α1 camera, a top-tier choice for professionals. Additionally, winners take home full-frame mirrorless kits paired with G Master lenses, perfect for elevating their craft. Winning images are displayed at the Somerset House exhibition, which attracts 98,000 visitors annually.
Eligibility and Deadline
The contest is open globally, with no entry fee required. The professional division requires a 10-image cohesive series, emphasizing storytelling and technical skill. The deadline for submissions is January 2025, giving participants ample time to prepare their best work.
Youth participants under 19 receive Sony FX3 cinema cameras, encouraging young talent to explore their creative possibilities. Notably, the 2024 winner’s gear was auctioned at Christie’s for $48,000, highlighting the contest’s prestige.
“The Sony World Photography Awards are more than a competition; they’re a celebration of visual art and innovation.”
8. Nikon Photo Contest
With a legacy spanning over 50 years, the Nikon Photo Contest continues to inspire creativity worldwide. This global event invites photographers to interpret the theme of "Beloved" through visual storytelling. It’s a platform where participants can showcase their craft and gain recognition for their unique perspectives.
The contest offers gear rewards that are unmatched in the industry. Winners receive complete Z System kits, including Nikon Z9 cameras and NIKKOR lenses, valued at over $18,000. These tools empower photographers to elevate their work and explore new creative horizons.
Prize Details
The grand prize includes a Nikon Z9 camera paired with a selection of NIKKOR lenses. Additionally, winners gain exposure through Nikon’s global network, with their work featured in exhibitions and publications. The top three finalists also receive a one-year mentorship program, designed to nurture emerging talent.
Eligibility and Deadline
The contest is open to participants worldwide, with no entry fee required. Submissions must include RAW files for shortlisted entries, ensuring authenticity and technical excellence. The deadline for entries is February 2025, giving photographers ample time to prepare their best work.
| Category | Prize | Additional Benefits |
|---|---|---|
| Grand Prize | Nikon Z9 Camera + Lenses | Global Exhibition |
| Emerging Talent | Mentorship Program | 1-Year Guidance |
“The Nikon Photo Contest is more than a competition; it’s a celebration of creativity and the art of visual storytelling.”
With its rich history and impactful rewards, the Nikon Photo Contest is a must-enter for photographers passionate about their craft. Whether you’re an amateur or a seasoned pro, this event offers a chance to elevate your work and gain global recognition.
9. International Photography Awards (IPA)
The International Photography Awards (IPA) stands as a global platform for recognizing exceptional visual storytelling. This prestigious event celebrates the work of photographers across diverse genres, from fine art to medical imagery. It’s a unique way for both amateurs and professionals to gain recognition and elevate their craft.
Prize Details
The grand prize winner receives $10,000 and the coveted Lucie Award, often referred to as the "Oscars of Photography." Additionally, the "Photographer of the Year" takes home a Phase One XT camera paired with an IQ4 150MP back, valued at over $50,000. This equipment is a game-changer for capturing intricate details and pushing creative boundaries.
Winning images are showcased in a global exhibition tour spanning 23 cities, including Paris Photo and Miami Art Basel. This exposure provides unparalleled opportunities for photographers to connect with audiences and industry leaders.
Eligibility and Deadline
The contest is open to participants worldwide, with entry fees ranging from $30 to $55. Submissions are judged on creativity, technical skill, and storytelling. The deadline for entries is June 2025, giving photographers ample time to prepare their best work.
| Category | Prize | Additional Benefits |
|---|---|---|
| Photographer of the Year | $10,000 + Lucie Award | Phase One XT Camera System |
| Student Division | Portfolio Reviews | Mentorship Opportunities |
Top 100 student entries receive free portfolio reviews, offering valuable feedback from industry experts. This initiative supports emerging talent and encourages growth in the field of fine art and beyond.
“The IPA not only recognizes talent but also inspires photographers to push the boundaries of visual storytelling.”
Historically, the contest has launched careers, such as the 2005 winner who secured a contract with TIME Magazine. Whether you’re an amateur or a seasoned pro, the IPA offers a chance to showcase your work and make a lasting impact in the world of photography awards.
10. CEWE Photo Award
Participants can explore new perspectives while capturing the essence of our world. The CEWE Photo Award is a global event that celebrates the beauty of our planet through stunning images. This contest encourages photographers to interpret the theme "Our World is Beautiful," showcasing their unique vision and creativity.
Prize Details
The grand prize winner receives an equipment package valued at €20,000, including a Leica SL3 camera and APO-Summicron-SL lenses. Additionally, winners enjoy an all-expenses-paid safari trip, offering a chance to capture breathtaking images in exotic locations. A unique category, Best Smartphone Image, awards an iPhone 15 Pro Max to the winner.
Eligibility and Deadline
The contest is open to participants aged 18 and above, with no entry fee required. Submissions must align with the theme and meet technical requirements. The deadline for entries is May 2025, giving photographers ample time to prepare their best work.
| Category | Prize | Additional Benefits |
|---|---|---|
| Grand Prize | Leica SL3 + Lenses | Safari Trip |
| Best Smartphone Image | iPhone 15 Pro Max | Global Exhibition |
For every entry, €1 is donated to UNESCO projects, making this contest a meaningful contribution to global causes. Winning images are displayed in a 1.2km outdoor exhibition in Berlin, attracting thousands of visitors annually.
“The CEWE Photo Award not only recognizes talent but also inspires photographers to explore new creative horizons.”
11. Wildlife Photographer of the Year
The Wildlife Photographer of the Year contest celebrates the art of capturing nature’s most stunning moments. This global event attracts pros and enthusiasts alike, offering a platform to showcase their best shots. With a focus on ethical practices, it encourages photographers to respect wildlife and their habitats.
Prize Details
The grand prize winner receives £10,000 and their work is displayed at the Natural History Museum. Additionally, they take home a Canon EOS R3 camera paired with an RF 1200mm f/8L IS USM lens, perfect for capturing detailed wildlife shots. This equipment package is a game-changer for any photographer.
Eligibility and Deadline
The contest is open globally, with an entry fee of £30. Submissions must adhere to strict ethical guidelines, such as no evidence of baiting or nest disturbance. The deadline for entries is December 2025, giving participants ample time to prepare their best work.
Youth participants under 17 receive OM System OM-1 kits, encouraging young talent to explore their passion for wildlife. Winning images are also used in UN biodiversity reports, making this contest a meaningful contribution to conservation efforts.
“The 2023 winner’s polar bear image was viewed 2.1 billion times online, showcasing the contest’s global impact.”
Whether you’re an amateur or a seasoned pro, the Wildlife Photographer of the Year offers a chance to elevate your craft while contributing to a greater cause. Don’t miss this opportunity to showcase your talent and make a lasting impact.
12. Comedy Wildlife Photography Awards
The Comedy Wildlife Photography Awards bring humor and creativity to the world of wildlife imagery. This global event celebrates the lighter side of nature, showcasing hilarious and heartwarming moments captured by photographers. It’s a unique way to explore new perspectives while supporting conservation efforts.
Participants can submit their work in two main categories: Hilarious Habitats and Animal Antics. Each category emphasizes creativity and storytelling, encouraging photographers to highlight the unexpected and amusing side of animal behavior. The contest also partners with the Born Free Foundation, donating 15% of sponsor proceeds to wildlife conservation.
Prize Details
The grand prize winner receives a once-in-a-lifetime safari trip and a Nikon Z8 camera paired with a Z 800mm f/6.3 VR S lens. This equipment package is perfect for capturing detailed wildlife shots, helping photographers elevate their craft. Additionally, winning images gain global exposure, with the 2022 winner’s otter image shared by the UN Secretary-General.
Eligibility and Deadline
The contest is open to participants worldwide, with no entry fee required. Submissions are screened using AI detection software to ensure authenticity. The deadline for entries is June 2025, giving photographers ample time to prepare their best work.
| Category | Prize | Additional Benefits |
|---|---|---|
| Hilarious Habitats | Safari Trip | Global Exposure |
| Animal Antics | Nikon Z8 + Lens | Conservation Contribution |
“This contest not only celebrates humor but also inspires a deeper connection with wildlife.”
Whether you’re an amateur or a seasoned pro, the Comedy Wildlife Photography Awards offer a chance to showcase your talent while supporting a meaningful cause. Don’t miss this opportunity to bring laughter and creativity to the world of wildlife photography.
13. Travel Photographer of the Year (TPOTY)
The Travel Photographer of the Year (TPOTY) invites photographers to capture the essence of global cultures. This prestigious event celebrates the art of storytelling through images, offering a platform to showcase talent and explore new horizons. With a focus on diverse landscapes and traditions, TPOTY highlights the beauty of our world in a unique way.
Prize Details
Winners receive Fujifilm X-H2S and GFX100 II kits, valued at over $15,000. These tools empower photographers to elevate their craft and capture stunning images. Additionally, winners gain access to exclusive workshops and EIZO monitors, perfect for editing and refining their work.
Eligibility and Deadline
The contest is open globally, with entry fees ranging from £8 to £15. Participants must submit 4-6 image storytelling sequences, emphasizing creativity and technical skill. The deadline for submissions is December 2025, giving photographers ample time to prepare their best work.
Unique categories like "Sacred Spaces" focus on architectural photography, encouraging participants to explore new perspectives. Winning images are showcased in a 14-country exhibition tour, including the National Geographic Museum. This global exposure provides unparalleled opportunities for photographers to connect with audiences and industry leaders.
“TPOTY not only recognizes talent but also inspires photographers to document the world’s most captivating moments.”
Historically, the contest has made a significant impact. For example, the 2021 winner’s gear was auctioned for $28,000, with proceeds donated to charity. Whether you’re an amateur or a seasoned pro, TPOTY offers a chance to elevate your craft and make a lasting impact in the world of travel photography.
14. Banff Mountain Photo Essay Competition
The Banff Mountain Photo Essay Competition invites photographers to tell powerful stories through their lenses. This event celebrates the art of mountain photography, focusing on compelling narratives and conservation. Participants are encouraged to explore new perspectives while capturing the beauty of mountain landscapes.
Prize Details
The grand prize winner receives $3,000 CAD and their work is featured at the Banff Mountain Film and Book Festival. Additionally, they take home a Peak Design Travel Backpack and a DJI Mavic 3 Pro drone. These tools are perfect for capturing stunning aerial shots and enhancing your photography journey.
Eligibility and Deadline
The competition is open globally, with no entry fee required. Participants must submit a 5-image narrative with 300-word captions, emphasizing storytelling and creativity. The deadline for submissions is May 2025, giving photographers ample time to prepare their best work.
| Category | Prize | Additional Benefits |
|---|---|---|
| Grand Prize | $3,000 CAD | Festival Feature |
| Equipment Rewards | Peak Design Backpack + DJI Mavic 3 Pro | Technical Workshop |
Finalists also gain access to a free Mountain Photography Masterclass, offering valuable insights from industry pros. The competition supports the Canadian Parks and Wilderness Society, making it a meaningful way to contribute to conservation efforts.
“This event not only celebrates talent but also inspires photographers to document the beauty of our natural world.”
15. LensCulture Portrait Awards
The LensCulture Portrait Awards celebrate the art of capturing human stories through powerful visuals. This global event highlights the creativity and skill of portrait photographers worldwide. It’s a unique way to showcase talent and gain recognition in the world of fine art photography.
Participants can submit their work in two main categories: Environmental Portraits and Studio Portraits. Each division emphasizes creativity and storytelling, encouraging photographers to explore new perspectives. The contest also supports emerging talent through mentorship programs and global exhibitions.
Prize Details
The grand prize winner receives $10,000 and their work is showcased at Paris Photo, one of the most prestigious photography awards events. Additionally, winners take home Profoto B10X kits and EIZO ColorEdge monitors, perfect for enhancing their craft. A unique feature is the 6-month mentorship program with Magnum photographers, offering invaluable guidance for career growth.
Winning images are also displayed in a virtual reality gallery, providing global exposure. This innovative approach allows audiences worldwide to experience the art in an immersive way.
Eligibility and Deadline
The contest is open globally, with entry fees ranging from $35 to $50. Submissions must adhere to specific retouching limits, ensuring authenticity and technical excellence. The deadline for entries is April 2025, giving participants ample time to prepare their best work.
| Category | Prize | Additional Benefits |
|---|---|---|
| Environmental Portraits | $10,000 | Paris Photo Exhibition |
| Studio Portraits | Profoto B10X Kit | Mentorship Program |
“The LensCulture Portrait Awards not only recognize talent but also inspire photographers to push the boundaries of visual storytelling.”
Whether you’re an amateur or a seasoned pro, this event offers a chance to elevate your craft and gain global recognition. Don’t miss this opportunity to showcase your talent and make a lasting impact in the world of portrait photography.
16. World Press Photo Contest
The World Press Photo Contest stands as a pinnacle in photojournalism, celebrating the power of visual storytelling. With a 68-year legacy, it has become a global platform for pros to showcase their work and influence change. This event highlights the importance of ethical practices and authenticity in capturing impactful images.
Prize Details
The grand prize winner receives €5,000 and a Canon EOS R5 Mark II paired with a 28-70mm f/2L lens. This equipment package is a game-changer for photojournalists, offering unmatched quality for capturing critical moments. Additionally, winning images are showcased in a global tour, reaching 4.5 million visitors across 45 countries annually.
Eligibility and Deadline
The contest is open exclusively to professionals, with no entry fee required. Participants must adhere to strict ethical guidelines, including full disclosure of editing and staging. The deadline for submissions is January 2025, giving photographers ample time to prepare their best work.
“The World Press Photo Contest not only recognizes talent but also inspires photographers to document the world’s most pressing stories.”
Historically, the contest has made a significant impact. For example, the 2023 winners’ work influenced 17 policy changes, showcasing the power of visual storytelling. Whether you’re an established professional or an emerging talent, this event offers a chance to elevate your craft and make a lasting impact in the world of photography.
Conclusion: Capture Your Future with Photography Sweepstakes
Participating in contests can be a game-changer for your creative journey. These events offer more than just recognition; they provide access to top-tier gear that can elevate your craft. Whether you’re an amateur or a seasoned pro, the right tools can make all the difference.
Looking ahead, trends like AI-judged categories and metaverse exhibitions are reshaping the landscape of world photography. Staying updated on these innovations can give you an edge in future contests. Building a calendar around these opportunities ensures you’re always ready to seize the moment.
Strategic participation in photo contests can transform your career. Maintain a wishlist of equipment you need and align it with contest offerings. This approach not only boosts your skills but also opens doors to new creative possibilities.
