Navigating the rules of a consumer giveaway can be overwhelming for both promotional marketers and active participants. In the current regulatory environment, the Federal Trade Commission (FTC), the IRS, and state Attorneys General enforce strict, specific guidelines...

Finding out you’ve won a sweepstakes prize is an incredible feeling, but what happens if you can't use it? Whether you’ve won a luxury vacation during a busy work week, a sports car you can’t afford to insure, or a physical prize you'd simply rather hand over to a...